Once you’ve finally converted them into customers, the next step is to nurture them with relevant content and build a relationship with them . Here, it’s essential to offer quality content so that they continue to interact with your brand, otherwise all your effort will be in vain. Plus, you don’t want to lose subscribers or be labeled as someone who sends spam.
To keep your audience loyal, you can use Data Storytelling , dental email list a technique that transforms data into stories that are relevant to your audience. Using graphic elements is an excellent strategy to capture your audience's attention and make them read your content to the end.
This increases the chances of him considering the material relevant enough to click on your CTAs !
visual resources 5
Infographics help combine data and narrative structure on a single page , making them ideal for delivering information quickly and engagingly.
Now that you know how much they can help in all stages of the sales funnel, check out some tips to put into practice when creating infographics . The idea is that they have a balance between fun and education, the use of data and contextualization.
Creating your infographic
Before you begin, define what you want to communicate, gather data, visualize the information, and use a customizable template to help you design the layout . It’s also important to add style to your infographic design , and for that, we’ve selected the following tips:
use lines, edges and shapes to group information;
contrasting colors draw attention to key data;
create a text hierarchy with three different font styles;
images, icons and illustrations make content more interesting and memorable;
plan the format or choose different templates for each purpose, as some social networks have specific standards.
You can see that a visual strategy to boost visual conversions is great for SEO and attracting target audiences, right? Take advantage of the variety of resources to captivate your reader with diverse and interesting content. Remember that the best visuals combine text, images and data to inform and engage!