What is Marketing?

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Digital Marketing For Small Business
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Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
Broadcast Marketing
38% of consumers discovered new products through TV canada whatsapp number database ads, suggesting that broadcast marketing is still alive and way more popular than print ads.

TV spots hit the right audience during popular shows at peak times, while radio ads catch people in their daily groove, especially on the road.

Telemarketing
Telemarketing uses phone calls to reach potential or existing customers directly. It involves two main types:

Outbound telemarketing: Businesses initiate cold calls to promote products, services, or gather feedback from customers.
However, based on Cognism research, the average success rate for cold calling is only 4.8%. This figure is significantly lower compared to other sales methods.

Cold calling success rates