Interactive content formats and possibilities

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It is a fact that brands must have dedicated attention to marketing strategies, so the way companies use digital platforms is not the same as people.

It requires the right professionals and the software that will provide the necessary support to carry out structured, constant and consistent strategies, whether it is a large company or a small business, as mentioned by Forbes .

Differentiating your brand’s content from what’s available on the Internet, including your competitors, puts you one step ahead in reaching your audience. Providing memorable content experiences can be the turning point in staying top of mind for your potential customers.

This information has been confirmed by marketing specialists, as 88% of professionals responded to a survey agreeing that interactive content plays an important role in differentiating their brands.

Considering that we are all users, it is easy to define what our cayman islands phone number list preferred format is. Personalized experiences, such as interactive content, make us feel closer to brands, creating stronger connections and increasing the likelihood of making a purchase.

Many brands already do this, such as Apple on its iPhone pages, as we mentioned in this post .

It is even possible to go as far as to say that interactive content is the next generation of content, especially when it comes to brands. Reading only long texts, PDFs or any other static content makes it harder to engage with the topic and therefore the brand.

79% of marketers surveyed by the Content Marketing Institute (CMI) said that interactive content improves message retention. The survey also shows that interactive content offers 52.6% more engagement , reinforcing that people are really interested in this format.

As we already mentioned, a marketing strategy needs to be structured and consistent. It means that every move must be connected to business goals. Interactive content can give this a major boost if we better understand how it works and what it can help us achieve.

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