In Russia, 6.3 million smartphones with LTE support were sold in
Posted: Mon Jan 20, 2025 5:17 am
, which is 1.5 times more than in 2014;
The average cost of an LTE smartphone in Russia in
2015 was
21.7 thousand rubles, which is 9% lower than in 2014.
Global Smartphone User Growth Dynamics, 2005-2015
Global Smartphone User Growth Dynamics, 2005-2015
In the fourth quarter of 2015, the combined share singapore mobile phone numbers database of mobile OS from
Google and Apple in the global market was 98.4%. The most common
mobile platform remains Android with a share of 80.7%, while iOS owns
17.7% of the market - these are global figures. In
Russia, according to the Kantar Worldpanel report (3q 2015), Android increased its share to
75.6%, while the "apple" system, on the contrary, lost 4% of the market - its share decreased to
10.8%.
US Internet Advertising Market Growth, 2009-2015, $B
US Internet Advertising Market Growth, 2009-2015, $B
In RuNet, according to AKAR data and preliminary results of the study “RuNet Economy 2015-2016”, in 2015 advertisers’ expenses on online advertising reached 97 billion rubles (32% of the market). The most active segment was contextual advertising (growth by 20% — 78.3 billion). At the same time, the total volume of advertising in its distribution media, excluding VAT, exceeded 307 billion, which is 10% less than in 2015.
Business spending on video advertising increased by 9% last year, Gazprom-Media Digital calculated . In 2015, businesses spent 9% more on online video media advertising than in 2014 — 5.3 billion rubles. In 2016, the growth rate of the video segment will accelerate: advertisers will increase spending by 15%, to 6.05 billion, GPMD expects. Media advertising in 2015 decreased by 2%, to 18.7 billion rubles (5.4 billion rubles were spent on online video advertising, according to AKAR).
The average cost of an LTE smartphone in Russia in
2015 was
21.7 thousand rubles, which is 9% lower than in 2014.
Global Smartphone User Growth Dynamics, 2005-2015
Global Smartphone User Growth Dynamics, 2005-2015
In the fourth quarter of 2015, the combined share singapore mobile phone numbers database of mobile OS from
Google and Apple in the global market was 98.4%. The most common
mobile platform remains Android with a share of 80.7%, while iOS owns
17.7% of the market - these are global figures. In
Russia, according to the Kantar Worldpanel report (3q 2015), Android increased its share to
75.6%, while the "apple" system, on the contrary, lost 4% of the market - its share decreased to
10.8%.
US Internet Advertising Market Growth, 2009-2015, $B
US Internet Advertising Market Growth, 2009-2015, $B
In RuNet, according to AKAR data and preliminary results of the study “RuNet Economy 2015-2016”, in 2015 advertisers’ expenses on online advertising reached 97 billion rubles (32% of the market). The most active segment was contextual advertising (growth by 20% — 78.3 billion). At the same time, the total volume of advertising in its distribution media, excluding VAT, exceeded 307 billion, which is 10% less than in 2015.
Business spending on video advertising increased by 9% last year, Gazprom-Media Digital calculated . In 2015, businesses spent 9% more on online video media advertising than in 2014 — 5.3 billion rubles. In 2016, the growth rate of the video segment will accelerate: advertisers will increase spending by 15%, to 6.05 billion, GPMD expects. Media advertising in 2015 decreased by 2%, to 18.7 billion rubles (5.4 billion rubles were spent on online video advertising, according to AKAR).