Here's what you need to keep in mind when writing your H1 title:
Create a unique H1 . This will help prevent visitors from getting confused between similar pages on your site.
Use words similar to “how,” “why,” “what,” and “where .” This helps people understand what they’ll find on the page—how-to guides and articles also generate twice as much traffic compared to other types.
Use numbers like 'Top 10', 'Top 5', 'X things...', etc. Articles with listicle headlines get 2x more traffic and 2x more social shares than other types.
Describe what the body text is about. The H1 of the page should describe the content. Otherwise, Google considers the discrepancy as low quality content .
The Topic Research tool can help you quickly find the most resonant headlines. After entering a topic, you'll instantly see popular headlines that have the most backlinks and social media engagement.
5. Optimize the meta description
The meta description is what users see below your page title in Google results. It can be the perfect way to encourage a user to click on your link instead of the other options.
Gary Illyes, a specialist on Google's search team, describes some of the most common problems with meta descriptions:
"Because meta descriptions are usually only visible to search engines or other software, webmasters sometimes forget about them and leave them completely empty. It's also common, for the same reason, for the same meta description to be used on multiple (and sometimes many) pages. On the other hand, it's relatively common for the description to be completely off-topic, of low quality, or spammy. These issues worsen the search experience for our users, so we prefer to ignore these meta descriptions."
To properly optimize the meta description, there are 5 basic rules:
Make sure every page on your site has a meta description, and create descriptions that accurately explain the specific page.
Include a relevant keyword in the meta description.
Keep it to around 1-2 sentences (140-160 characters) in length. While there is no limit to how long a meta description can be, search result snippets are truncated to fit the width of the device.
Meta descriptions don't just have to be in phrase format , it's also a great place to include key information scattered throughout a page. For example, product pages can have price, age, manufacturer in their description. These descriptions become even more appealing to both search engines and users.
Target an emotion and add a call to action if relevant.
The meta description is one of the best ways to grab the attention of new visitors, so pay enough attention to it.
6. Structure your content and make it readable
Imagine you open one of Google's results and there is a text with huge paragraphs. How likely are you to continue reading? You will probably use Ctrl+F, or simply leave to find a better structured article. When you leave italy mobile number example the site, the time spent on the site will decrease and the bounce rate will increase. This is not good for your website's ranking.
Good structure is an essential element for high-quality content. Subheadings make your content scannable and therefore easier to read. According to our study, 36% of articles with H2 + H3 tags perform better in terms of traffic, are shared more, and have more backlinks.
In Google's words : "Users like well-written, easy-to-understand content. Avoid writing large amounts of text on multiple topics on one page without paragraphs, subheadings, or breaks."
Here are some tips on how to make your content readable:
Make your text longer if necessary. Longer texts of 3000+ words get 3x more traffic , 4x more shares, and 3.5x more backlinks than average length articles (901-1200 words). This doesn’t mean that a short article will necessarily rank poorly, it’s going to depend on what users need. Longer articles are more likely to provide more information on a topic and therefore perform better.
Consider adding a table of contents . If your article is long, add a table of contents to the beginning of the article so visitors can quickly jump to the desired section.
Use H2 and H3 tags . Well-structured articles with H2 and H3 tags are more likely to perform well. Structure your article so that it is easier for the user to understand the content, but avoid overdoing it with an overly complex structure and multiple subheadings.
One paragraph = one idea . Break your content into logical, digestible chunks to keep your readers interested.
Answer user questions . Attract users' attention by including the questions you discovered in Stage 1 in your captions.
Highlight important ideas . You can use bold font or change the font size. This helps to provide emphasis, and makes the text easier to follow. It also helps to cement the main ideas in the minds of users.