They have been doing it since the late 90s

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In this case, our first name. You probably still remember those Coca-Cola bottles on the shelves of the supermarket, and how you couldn't resist buying the one that had your name on it, as if the product had been designed especially for you. 2.- Nike Nike is perhaps the number 1 brand when it comes to telling stories to win over its audience. with Michael Jordan. The man considered by most fans and specialists as the best basketball player of all time was their spokesperson. And he was because he is a hero to children and adults around the world. This is one of the examples of storytelling that uses the character of a hero. But perhaps their best approach was their ad “ The Chance ,” which follows the story of a young aspiring soccer player in New York.


It is narrated by Spike Lee and is beautifully canadian hospitals email list shot. The ad reminds us and warns us that there is always a chance for each of us. That we must always be persistent and that Nike shoes can contribute to that. 3.- John Deere storytelling John Deere John Deere publishes a print and digital magazine called The Furrow , which is read by more than 2 million people worldwide. What does an agricultural equipment company write about, you may ask? Well, everything related to agriculture, of course. But they have also managed to create a lifestyle magazine for people who are interested in agriculture. This is a diverse group and it is not an easy task to find material that appeals to everyone. But they do it by finding interesting farmers. And by telling farming projects and their stories. From well-written stories about the meat industry to beautiful photos and coverage of gourmet chocolate production on exotic islands.