Tools like ChatGPT and Copywriting AI can be great allies for creativity when it comes to producing more attractive commercial texts.
Is it possible to optimize a practice as creative as sending email marketing? With artificial intelligence in action, the answer is yes!
In fact, several processes involved in creating a campaign, from planning to monitoring, can be improved with this powerful technology. Not to mention that companies that continue to invest in digital transformation have an EBITDA five times higher than those that do not explore constant innovations.
How many emails, for example, do you receive per day? Probably a lot, and they all compete for your attention and purchase intent. To stand out in the inbox, you first need to write a good subject line. But let's dominican republic whatsapp data face it, the accelerated demand for creating short, catchy sentences that generate curiosity overloads the routine of professionals and the minds of everyone.
It is precisely in this scenario that AI becomes a powerful ally. However, it is not enough to simply give it a simple command in search of the best result. It is necessary to take specific care and provide the appropriate resources so that the tool can deliver truly viable options. Therefore, it is worth paying attention to five tips that can make a difference in this process:
1. Choose the ideal platform
Once you have defined your goals and target audience, you can choose the AI tool that best aligns with them. A good suggestion is to create some fictitious topics for a test and apply the same prompt on different platforms. The one that provides the best answers is probably the most suitable for your project. It is worth adding ChatGPT, Copywriting AI and Writesonic to your list of possibilities, as they are references in this segment.
2. Step up data collection
Now it’s time to look at past reports to see what types of email subject lines were most successful with your audience. The more information you have, the more promising data you can feed to AI.
3. Provide the right direction
The biggest advantage of AI is its ability to learn from its own mistakes and successes. Therefore, it is only fair to direct the tool to recognize the patterns and preferences of your audience. If this step is performed correctly, the suggestions will be much more accurate, especially if the results of previous titles made by the technology itself are constantly updated.
4. Choosing parameters
AI parameters refer to the inclusion of keywords, sales triggers or general personalization elements that make sense to your target audience. It is important to note that it is also possible to include characteristics such as number of characters, style, use of emojis or whatever you deem necessary to grab the attention of leads.