A survey by RD Station on the 2023 Marketing Panorama, published in August, showed that 33% of respondents have both Marketing and sales goals, fundamental factors for the success of any business.
When an entrepreneur decides to start their own company, the first step is to put together a business plan, as it is through this that they will be able to follow the best path and prepare for possible changes and difficulties. It is worth noting, however, that it must also include marketing planning, a fundamental factor in helping the business grow and increase sales.
Check out six tips for those who need to create their own Marketing plan, according to Gofind, a company offering online to offline solutions to increase the flow of people in physical stores.
1 – Target audience
This is, without a doubt, the first step towards successful finland whatsapp data marketing planning. As much as you want to reach different people with your product or service, it is essential that you have in mind who your target audience is. After all, those who try to please everyone end up pleasing no one. That is why it is necessary to define the ideal 'persona' to know where to focus your marketing actions.
2 – Geomarketing
Once the persona has been defined, marketing campaigns must focus on the audience's geolocation. There is no point in advertising the product or service to people who do not have access to it. Furthermore, advertising cannot be done en masse. It needs to be strategic in order to reach the right customer at the right time.
3 – Local Search
Better known as a local search strategy, Local Search will help you take advantage of Google search terms, i.e. keywords, to increase the relevance of your business in the results pages. This is extremely important, since studies show that more than 80% of people do not even search on the second page of Google results. To stand out on the first page, use SEO strategies.
4 – Social networks
Few places provide as much interaction between people and brands as social media. They are a channel created precisely for this purpose: communication, influence and dialogue. Therefore, having a page on the main social networks, where your audience is located, has become essential: whether to promote your actions and content, or to let people know more details about your company.
5 – Email marketing
Contrary to what many people say, email marketing is not dead. It continues to be one of the greatest allies a company can have in its marketing strategy, and should be used as a method of strengthening the brand, increasing sales, communicating with customers and winning over potential customers.
6 – Data analysis and measurement
This is a fundamental step for the continuous improvement of marketing planning. Metrics such as Return on Investment (ROI) and Customer Acquisition Cost (CAC) can and should be analyzed in real time. This way, companies can quickly identify flaws and put improvements into practice.