This can have a significant impact on your bottom line

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So it's safe to say that this is not a channel that is in danger of extinction. 3.- Devices used to open emails Email marketing statistics 2021 This is a statistic that may seem more predictable nowadays, but it is worth looking at it as a percentage to understand its impact. It is indisputable that users spend most of their browsing time using mobile devices every day. According to Litmus research, almost 42% of them open their emails from mobile apps . While the remaining 58% is divided into 18.2% for desktop apps and 39.8% on web apps like Gmail , Outlook, etc. This means that it is very likely that at least four out of ten of your subscribers will read the email you sent them from their mobile devices. Something that you should keep in mind when designing your newsletters and writing your subject lines, since the number of characters you can use is reduced.


4.- Audience segmentation Statistics also show crypto investors email database that segmented emails seem to perform better than those sent in bulk to an entire audience. But so you can see it through the numbers, the click-through rate of segmented campaigns is 100.95% higher than those that did not go through this process. Consider that each subscriber is twice as likely to take action on the emails they receive. That's why you need to carefully evaluate your strategy by analyzing Email Marketing 2021 statistics before sending a message. 5.- Opening rates by industry rates by sector Another factor that influences statistics is the sector you operate in. You have to keep in mind that the average number of subscribers who open emails varies depending on the category to which the brand that sends it belongs.