Technology is constantly advancing, causing what we know as digital transformation. And this transformation has also brought new consumer habits .
Consumers have changed and are increasingly connected and demanding. Gone are the days when price and product quality were enough to secure a customer. In a competitive environment, the big trend is to focus on the customer, placing them at the center of the company and applying strategies that aim to satisfy them.
And this is where self-service comes in. Currently, 67% of forex email list customers prefer self-service to having to wait in lines — even electronic ones — to speak to a company representative.
Therefore, to help you understand more about the subject, throughout this article we will address what self-service is and what its advantages are . Continue reading.
After all,
Also known as smart service, self-service, as the term itself suggests, is nothing more than automated service offered to the customer .
This is possible thanks to artificial intelligence , which, based on pre-established configurations, recognizes the commands entered by the customer and, in this way, is able to offer responses.
In other words, we can say that self-service is like a call center, but automated.
Although it may seem like a futuristic and highly technological concept, self-service has been present in society's daily life for some time, such as ATMs. After all, we can use this technology from anywhere and without the need for third-party intermediation.
In addition, there are other self-service tools that offer many advantages to companies , such as chatbots , which optimize customer contact, relieving pressure on call centers, while automated services offer more direct responses to the consumer.