All I want for Christmas is... an unexpected offer

[asikurrahmanshuvo]

An important finding from the past year to note is the use of different channels to conduct research before making a purchase. 54% of consumers used 5 or more channels (search engines, videos and social media) to research seasonal purchases within a two-day period.

Consumers want to find much more than a photo of the product, they expect to understand the lifestyle, the way it works, the pros and cons and the feeling of owning the product, even before buying it. Brands and retailers can use this cross-channel strategy as the main tool to motivate consumers to make purchases.

One tip is to pay attention to organic content generated by blogs, influencers and real customers, understanding what is being said about your brand and product so that this can be another tool to convince the consumer.

The economic situation has made consumers more demanding, and qatar phone numbers list they may stop choosing between their favorite brands because of the price. Black Friday will therefore be the best opportunity to offer the long-awaited deals to those who have already made their list and convince them to buy your brand's product.

It is important to consider that some people use Black Friday for other purchases that they have been researching throughout the year, so they may leave Christmas gifts for the last minute and for a future purchase.

A new Gartner survey shows that 75% of consumers do not expect to see more discounts than in the same period last year. That's why Black Friday can be the right time to surprise and give the customer reasons to make a new purchase with you.

A discount coupon for their next purchase could be the factor that brings them back later this quarter.

Timing is everything. People who leave everything until the last week will probably start to get lax about finding the best price, but it's still a good time to offer fast, free delivery on the due date or even start directing customers to physical stores.

Being able to deliver the product when the customer needs it is also a determining factor for trust and loyalty.