1. Be careful with the quality of your IP address
IP addresses are associated with your emails and therefore your sender reputation . Without an IP address to identify yourself, ISPs can simply block you from sending your emails.
Therefore, you need to choose an IP address to show your credentials and prove your identity.
We recommend that you purchase an IP address . This way, you can keep it regardless of whether you switch from one provider to another. It also helps you maintain the reputation you have spent time building.
2. Use security protocols
Why use a security protocol ?
It allows you to be clearly authenticated using your IP address;
ISPs and messaging services give preference to iceland whatsapp data senders who are in good health and have security alerts ;
You prevent your domain name from being borrowed and your identity from being stolen ;
You protect your contacts from hackers of all kinds, spam and phishing.
All the factors that improve the deliverability of your email campaigns!
There are 4 authentication methods:
The SPF (Sender Policy Framework) protocol : examines your domain name and its correspondence with the server(s) used to send your emails , thanks to the IP;
Reverse DNS protocol : reveals the domain name linked to an IP address;
DKIM (DomainKeys Identified Mail) protocol : uses a cryptographic signature on your message;
DMARC (Domain-based Message Authentication, Reporting and Conformance): authenticates each email by combining SPF and DKIM techniques.
If all of this sounds complex, the good news is that there are tools available to help you set up your security protocols. Merox, for example, can help you implement a DMARC policy . This way, you can protect your email domains and confirm your identity with the recipient for a better deliverability rate.
3. Link your email addresses to your domain name
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Associating your domain name , i.e. your Internet address (e.g. appvizer.fr) with your own email addresses allows ISPs and messaging services to identify and authenticate you as the sender . Here again, the challenge is to maintain your reputation.
Examples of dedicated email addresses:
[email protected]: to communicate with the technical manager;
[email protected]: this type of address can be used to automate certain actions related to alerts by configuring triggers;
[email protected]: reserve the use of this email address, for example, for business partners or even customers if you work in BtoB.
4 Beginner Mistakes to Avoid to Preserve Your Domain Name:
Never change the original intended use of an email address: you risk damaging your reputation.
Do not use your specific addresses , such as the server administrator address [email protected], for prospecting!
Do not use a webmail address (gmail, orange.fr, hotmail.fr, free.fr, etc.) for prospecting or sending mass mailings: they are not linked to your domain name and are reserved for personal, non-professional use.
Do not send an email marketing campaign from a business partner using your own domain name: your reputation will be ruined.
4. Clean and qualify your contacts' email list
A quality list meets several criteria:
It is made up of "clean" email addresses, without many hard bounces (non-existent or incorrect email addresses).
Your contacts show interest in the messages they receive: they open the email, click on your links, etc.
The email address was collected by your own means, legally and "fairly".
Some advice:
Aim for quality of email addresses rather than quantity: sending “the right message, to the right person, at the right time” leads to customer satisfaction.