This is not a new concept, but with more businesses enabling payment from a mobile phone, it’s something that’ll be in full force in the near future. Google Wallet and Square Wallet are examples of apps that can be used by your customers to purchase from your business. But beyond the ability to make a purchase in-store, they also offer a quick way for someone to pay when shopping online. And, for a business that offers loyalty programs, its an easy way for your customers to keep track of their purchases. Starbucks thailand whatsapp number database does a bang up job of this – not only can you purchase a coffee using your mobile phone, but the app also tracks purchases for their loyalty program. Want to do this for your biz? You’ll need to add a button for online payments to your website, and an NFC reader for in-store purchasing. And, of course, your customers will need to download an app like the ones mentioned above.
And don’t forget, with all this attention on mobile phones and mobile marketing, it’s vital to have mobile-friendly email marketing and websites. According to Knotice, 36% of all email opens in the first half of 2012 came from mobile phones. And that number is just going to keep increasing.
These are just some our predictions of what will be big in 2013, what are your mobile marketing plans for 2013? Is there an app, feature, strategy, or concept you’re excited to try?