Interestingly, 22% percent of users were

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discouraged from liking a brand/service/product, etc. due tunisia whatsapp number database to embarrassment – “Did you really just ‘Like’ Beano?” (sorry Beano). The top 3 categories social media users find most embarrassing include:

1) Adult novelty items
2) Diet/weight loss products
3) Health & wellness

If your company falls into this category, it’s OK, people obviously value you, they just may not want to admit it to their friends. And, there’s a simple fix for this. Users can hide their “Like” for your brand on Facebook. I know it may seem harsh, but this way, users still receive your posts, giveaways and more, without having to tell the world. Facebook lets you know how to do this on their site.

“Like”
So what motivates or encourages social media users to “Like” a brand on Facebook? According to the study, a consumer’s number one motivation for liking a brand on Facebook: promotions/discounts (psst… we have a tool for that).

For more in-depth information about how and why customers value, “Like” and “Unlike” brands on Facebook, check out the study depicted in this infographic from Lab42:

Lab42 Market Research