What’s their secret? For starters, their boards include

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things that aren’t just related to real estate. They pin pictures and content and that appeal to the Pinterest audience – architecture, landscaping, fly fishing, retirement fun, and even wine tasting, to name a few. They share great turkey whatsapp number database photos with links to websites on these subjects, as well as repins from the people they follow. (Repinning is great for increasing engagement.)



People buy from those they trust and relate to. In the same way that salespeople connect and gain trust face-to-face, it’s now also happening online. Century 21 Northland is building that trust and community by sharing the things they love on Pinterest.

Find Balance with Your Pins

There are a few things that could enhance the Century 21 Northland Pinterest page even further, and you can do similar things for your business, too. One would be to add a board about the sales team, to give it a personal touch. I’ve seen other real estate pages do this by posting the agents’ photos linking to their webpages – it’s very eye-catching as people connect with to photos of other people. Another suggestion would be to add expert advice for buying a home or sharing some helpful resources, like school information.

While it’s great to relate to customers on personal levels using Pinterest, striking the right balance between entertainment and promoting your business is important, too. So whatever your core business is, write about it, attach a photo to it, and pin it! If you have white papers, guides, or webinars, this is a great place to share them. That’s how folks on Pinterest learn about what a cool and savvy company you are.

For any small business it can be a challenge to grow your followers and drive traffic to your site. So, when it comes to social media, you get out of it, what you put in, or in this case, what you pin.