Create one mega master calendar featuring all

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of your content: email campaigns, blog posts, social posts, etc. Once everything’s laid out, analyze. Are any of your emails overlapping? Are you sending too much/too little? Is it possible for you to produce this much content? These are questions that’ll instantly be answered with a master calendar in place. The Content Marketing Institute also suggests to keep the following in mind:

Track key dates such as events, holidays or other things that may impact which content you want to share and when. If you have an international audience, include holidays in the various countries you serve as well.
Include a brief overview of all of the content that is planned by content type.
Looking at all of your key dates and planned topics can give you ideas for topics and help you think about how you can re-purpose content in multiple sources. For instance, if you have a new guide or case study planned, you can plan one or a series of blog posts around that. Or, if you have an event, you can plan to develop an eBook based on the top 30
takeaways from the event. Seeing the calendar at a glance helps these connections jump out more easily – and helps you remember which dates to avoid.
Once you’ve created a master plan, create mini-calendars per platform – blog, email, social, etc. At VR, we keep track of blog posts and email campaigns in the same Google
Calendar; however, we manage and schedule our social posts elsewhere (VR Social hint, hint).

Here’s an example of our master calendar (Google Calendar) including emails, blog posts and even ‘splash pages’ we feature on our website:





Here’s an example of the VR Buzz newsletter calendar in Google Docs (as featured above with Ryan Gosling) broken up by quarter, week and audience:





Make deadlines for deadlines
When I worked in advertising, I had to manage and keep track of hundreds of clients uae whatsapp number database and their deadlines. Do you think I ever gave my clients their real deadline? No way José. As much as we love to think people will stick to deadlines, they simply don’t. This is why you need to give others (and yourself!) deadlines for your deadlines. Marking faux deadlines on your content calendars will also keep things perfectly in check… It’ll be our little secret.

Gain an entourage
Just because you created a content calendar doesn’t mean you have to manage it. Is someone in your company super-organized, has great attention to detail (and is a little bit bossy? – hmm, no wonder my director chose me to manage our blog!) Perfect. Put them in charge of managing your content calendars and deadlines, even if it means they’ll be after you. Also know that you don’t need to produce content all by yourself. Recruit a team of writers, or even consider a freelancer. Knowing you have an entourage of content creators will also justify the importance of maintaining a content calendar and adhering to it – more people to count/rely on!

Stick to it
Remember when we set goals? Here’s where we stick to them! Producing content may seem daunting, but think of all that revenue, exciting engagement and possible new prospects you’ll gain once that content is out there! Keeping your goals will be much easier and way more rewarding especially with a concise and organized content calendar. And remember, stay strong – procrastination doesn’t even deserve you.

Have content marketing calendar tips and tactics of your own? Spill it!

Also, check out our CEO, Janine Popick, as she shows you how to plot out social media and email updates on a calendar for an event: 4 Quick Ways to Make the Most out of Email & Social.