How to measure the results of our CRO actions

[samiaseo222]

Measuring and analyzing the results obtained is essential in any CRO strategy. To do this, it is also essential to use analysis tools such as Google Analytics, but other tools specific to CRO can also be used.

It is important that these analyses are carried out periodically in order to identify new opportunities for improvement and continue to optimize the conversion rate.

Tools for doing CRO
To carry out an effective CRO strategy, it is important to media directors email list use the appropriate tools that allow us to obtain clear information about the behavior of users on our website. Below are some of the most commonly used tools:

Google Analytics
With this tool we can obtain information about the number of visits , the origin of the traffic, the time spent on each page, among other data.

Additionally, with its goal function, we can establish conversions that allow us to measure the performance of our CRO strategy.

Heat maps
These are visual tools that allow us to know the areas of our website where users interact the most. With them, we can know which areas are most attractive to the user and which are ignored or uninteresting.

This way, we can make informed decisions about which elements to improve to increase the conversion rate.

Tools for A/B testing
As mentioned, they allow us to compare two or more versions of the same page and see which one is more effective in terms of conversion rate. Some of the most commonly used tools are Google Optimize or Optimizely .