Keep the experience as simple as possible

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and build awareness on channels your audience is familiar with . Finding common ground for communication, as well as getting bogged down in complex combined funnels, can be counterproductive. Adopt an “all in one” solution: insert the products agreed upon by the collaboration on your usual e-commerce, highlighted but not on a separate landing page. Less navigation effort, easier conversion. For the bravest : if your audience and that of the brand you collaborate with are aware of the alliance, improve the shopping experience by having a single box arrive for each order.

Double brand, all the products ordered, but only one senegal business email list
delivery. Audience fusion. Email marketing is one of our all-time favorite conversion and retention channels. If this is the case for you, this benefit will make you see collaborations in a whole new light. Partnering with a brand that has more firepower ( in advertising terms ) than yours is difficult. On the contrary, focusing on brands “at your same level” is not only easier, but also opens you up to a useful opportunity… Sharing your audiences : Imagine having your regular email list of 30,000 readers and adding another 30,000 all at once ( those of the other brand ).

You will have double the pool of people to communicate with through an intimate medium like email. You could potentially get a proportional increase in open rate and CTR. It's a win-win-win : for you, your brand partner and for the customers of both. Those who don't know you will discover your products and will have more confidence in you from the beginning ( thanks to the phenomenon of the transfer of responsibility that we talked about in the last 4/64 ) Phygital approach (always). If you’ve attended Marketers Connect, you’ll already know the growing importance of a phygital approach to business.