Dynamic creative: Creatives should adapt to user data

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These can be dynamic banners that change depending on the time of day, location, or user behavior. Such creatives are more attractive and effective because they are personalized for a specific user.
Using Video Advertising: Video formats are becoming an important part of romania consumer mobile number list programmatic advertising. They provide brands with unique opportunities to attract attention and create an emotional connection with the audience. Interactive videos that engage the user in the process can significantly increase CTR and conversions.
Retargeting: Using retargeting for “catch-up” advertising is a great tool for increasing conversions. Retargeting allows you to show ads to users who have already interacted with the brand, such as visiting the site or adding an item to the cart, but did not complete the purchase. This increases the likelihood that the user will return and complete the conversion.
Mobile programmatic advertising
Given the growing popularity of mobile devices, mobile programmatic advertising is becoming one of the key areas for advertisers. Programmatic advertising on mobile devices allows you to:
Geolocation targeting: Determine the exact location of the user and display ads when they are near a retail location or in a specific geographic area.