Example of a pop-up window on a website

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visiting a website or a specific page;
scrolling the page to a certain depth;
click on an icon, for example, to request a call back;
inactivity on page;
attempt to leave the site, etc.
Pop-up with discount on your first order
This is a multifunctional tool that helps to set up lead generation, increase the time and depth of viewing on the site, and increase conversion at different stages of the funnel. See for yourself, using pop-ups:

Umschools provide abandoned cart reminders with a 2.5x higher conversion rate compared to lead form requests .
Atol Online launched a welcome pop-up with a 59% conversion rate into quality leads .
Swifts qualify users in a quiz format and earned 67,825,000 rubles .
Try setting up a pop-up in the convenient Carrot quest designer.
The service has ready-made templates that will help a specialist list of netherlands cell phone number without layout and design skills to assemble and launch trigger mechanics on their own.

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What pop-up metrics to track
On the website
To evaluate the effectiveness of pop-ups on your website, it is important to track several key metrics:

Impressions : The total number of times your pop-up has been shown to users. This metric helps you understand how often and where users see your pop-up.
Engagement : Measures how users interact with the pop-up. For example, clicking buttons or closing a form. High engagement indicates that the pop-up is engaging.
Leads : The number of users who left their contact information via the pop-up. This is the main indicator of how effectively the pop-up helps generate leads.
We have a separate article about marketing metrics . Click here to find out which indicators are time to measure.

On specific mechanics
In addition to general metrics on the site, it is worth monitoring indicators related to the work of a specific pop-up:

Conversion Rate . The percentage of users who completed the target action (subscription, registration, purchase) after interacting with the pop-up window.

Pop-up Conversion Formula
CTR (Click-Through Rate). The ratio of the number of clicks on a pop-up window to the total number of its impressions.

Popup CTR Formula
Close Rate: The percentage of users who closed the pop-up window without performing the target action.

Popup Close Rate Formula
Average Interaction Time (Time on Pop-Up): How much time users spend interacting with the pop-up.

Average Popup Time Formula
Bounce Rate after popup display: The percentage of users who left the site after interacting with or closing the popup.

Popup Bounce Rate Formula
Average Order Value: The increase or change in the average order value of users who interacted with the popup.

Popup Average Order Amount Formula
Return Rate: The percentage of users who returned to the site after the initial interaction with the pop-up.