In The Digital Environment, As We Have Seen, This Data Can Still Be Compiled With Other Data, Generated By Digital Platforms, Such As Google Analytics, Which Maps Consumer Behavior. Furthermore, Online Surveys Are Also Resources That Can Be Used To Request Opinion Of Leads And Consumers About Purchasing Intention Or Pricing, For Example. To Be Successful In Purchasing Intention Research, It Is Important That It Is Brief, Easy To Understand And Very Objective.
It Is For This Reason That, In General, Two Intent Research Methods Are malaysia email list Used: Defining The How Much They Would Pay For A Certain Brand, Product Or Service. To Facilitate Answers, It Is Recommended To Offer Multiple Choice Options, Exposing The Values; Identification Of Purchase Intention: Asking Consumers About Which Brands They Would Buy A Certain Solution From, And Whether They Have Already Had Contact With Something Similar Throughout Their Lives.
Therefore, Objectively, It Is Still Possible To Replicate Purchase Intention Models In The Offline Format. In This Case, Survey Respondents Use A Form. It Is Worth Remembering That You Can Ask The Consumer Whatever You Think Is Most Relevant To The Company's Current Situation. There Are No Rules Regarding Questions, But As We Have Seen, They Must Be Brief And Easy To Answer. In The Case Of Offline Surveys, It Is Recommended To Transcribe The Data Into An Excel Spreadsheet.