I comment: I personally came to the marketing agency industry from the integration business and the first thing I did was to impose on my clients technologies for systematizing any marketing data, including such an unstructured part as versions of graphic and text files. Imagine our surprise when we started working with colleagues in the industry on many projects. It turned out that another web studio with regalia and awards (!) may not have its own project management system. At all!
4. Instead of making several important decisions a year, brands and the agencies that serve them are increasingly forced to make thousands of decisions... per day! That is, in real time. So, without marketing automation, it is already impossible to develop a business today.
"Nothing to add! "
5. .
We have already written about our product benin whatsapp resource that allows generating thousands of variants of advertisements for the purpose of conducting marketing research. Such work simply cannot be done manually.
6. Traditional advertising environments are slowly but surely being automated too. Many TV channels are already developing and testing their own online services that allow automatically reviewing applications for advertising and placing advertisements in certain slots depending on a host of factors.
Of course, it is impossible to imagine an express purchase of advertising in the final of the World Cup in the coming years. But any TV channel can borrow the systems of placing micro-advertisements on YouTube right now.
Of course, machines will not be able to replace the marketing director. But! The word "technology" may well end up being the eighth in the rapidly expanding definition of the marketing mix :