5. Take it with a grain of salt

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More than 90 percent of decision makers in the purchasing process indicate that they are influenced by thought leadership in the chain. Therefore, bring your management into the picture. Let them share experiences and knowledge on the subjects that your target group(s) want to know more about. Show vision on the market! In the Netherlands, these interviews are still rare. Which company will win?

3. Organize a group panel
Marcel Molenaar: “In the same vein as the previous tip on thought leadership, this approach invites you to explore multiple viewpoints and dive deep into a specific topic. Put together a group of specialists and subject matter experts (internal or external to the company), and have a curator ask questions and guide the conversation. Go for participants with different views and stir up a lively debate, this way you can really capture the attention of your audience. A great example of this is Linkedin's B2B Dinner for 5 by Jason Miller. A short teaser of this can be posted natively to grab attention and use it to invite the target group to watch the entire conversation.”

4. A day in the life of…
Let your employees shine! Give customers, business partners or potential applicants insight into what happens 'behind the scenes'. And literally give an internal account manager, an analyst or a webcare employee a face. This remains a great example or check out a number of other inspiring vloggers in this article .



linkedin video vlog

Marcel Molenaar: “One of the biggest misconceptions in business, and especially in the B2B world, is that companies and employees take themselves too seriously. Video offers opportunities australia whatsapp number list to show yourself from a looser and informal side. For example, share a compilation of bloopers, have an employee share a funny story or play on stereotypes in your industry. A good example of this is the WoonWijzer Winkel .” Or check out this video from YoungCapital.

linkedin video youngcapital application

6. Test!
For our loyal readers, we repeat ourselves. Sorry! But we can't stress it enough: if you invest in social content, take the time to test everything thoroughly. This will help you understand your target group(s) better. What makes them tick? Sharpen your content based on this and you will become even more relevant. And... if you invest in sponsored content, you can save a lot of money in the long run if you invest in sponsored content.

7. Keep varying
Last but not least. Keep providing variety in your content. In content, but also in form. See also our previous comment. Even though the share of video will continue to rise, people consume content in various ways.