In this post we saw how the loading speed of a website can affect the user experience. According to Hubspot, the ideal page loading speed for your website's HTML should be less than 1.5 seconds.
To achieve the ideal loading speed for your page, use the tools and tips we gave you in this article. I assure you that you will increase your sales and decrease the bounce rate.
If you are wondering whether it is a good idea to join forces with a brand of your same calibre, the answer is a resounding yes. But the most important question of all is: How do I run a co-marketing campaign? You will soon know the answer…
5. Influencers
Influencers are a great way to reach your target audience. It is much more effective to sell a product if it is recommended by someone you know. Influencer marketing is booming because users tend to trust recommendations from people they see as leaders,” says Shutterstock.
Influencers will only work with brands they truly believe in, so that trust is passed on to their followers.
A great example is Naked Juice’s influencer campaign. The smoothie brand is trying to break into the beauty, lifestyle and health world on Instagram with the help of influencers with thousands of followers.
6. Video Marketing
Users engage far more with videos than with other types of content. For example, email open rates increase by 19% when the word “video” is used in the subject line. Additionally, users prefer to watch a video about a product than read about it.
Even more importantly, mobile views grew six times faster than desktop canada mobile number views in 2015. Following this, Facebook launched Facebook Live, allowing users to broadcast live content to their followers.
According to Facebook statistics, users watch live videos three times more than the same videos when they are not live. All types of video content are gaining momentum, so marketers will have to find new ways to use this format.
Mobile internet usage has surpassed desktop access for the first time , proving that the future of the industry is mobile. Businesses must cater their content and experience to the mobile user if they want to survive in this digital age.
Not only does this mean they need to have a mobile-responsive website, “it means marketers need to completely rethink the customer experience and remap their customer journey, especially when it comes to new consumers: millennials,” says MarketingLand.
One of the most comprehensive tools that allows companies to implement a Mobile First strategy is mobile applications.
Thanks to the emergence of app builders, their use has become democratized in any type of company . At this time, and with very little investment, even the smallest SME can create an app that allows it to retain its customers, increase its income and improve communication with users.