This is the active search process that a potential consumer carries out until he or she makes a purchase of a product or service. It consists of discovery or awareness , which is the moment in which the user identifies his or her need and begins the search; consideration , when all possibilities are evaluated to find the best solution; and decision , which is the prospect's final resolution.
Each stage corresponds to a user's search intent, which can be informational (they want to obtain knowledge or specific information on a topic); commercial research (to compare vp risk email lists products or services); and transactional (a phase in which the person knows exactly what they want, so they go straight to acquire it). It is important to emphasize that there is no better way to discover blind spots than by diving into the competition. Benchmarking is a technique for finding good practices, aimed at the continuous improvement of products or services, and oriented towards customers. In this part, the keywords with which you want to appear in search engines are identified , and those with which the competition ranks are analyzed.
Taking this process into account will allow you to adapt the message for each stage of the Buyer's Journey and measure the results with very specific KPIs. For example, if you are launching a new service and you want people to know about it, the stage of your client's buyer's journey is discovery. In this way, the KPI to measure can be reach (in the case of launching an ad for Facebook) important to emphasize that there is no better way to discover blind spots than by diving into the competition. Benchmarking is a technique for finding good practices, aimed at the continuous improvement of products or services, and oriented towards customers. In this part, the keywords with which you want to appear in search engines are identified , and those with which the competition ranks are analyzed.