Hello, how are you? My name is Marcio Alves , I'm a marketing analyst and paid media specialist here at Hubify. Every now and then I write an article here on the Hubify blog and today I'm going to talk a little about the trends I saw for 2019 at the Performance & Ads event, by Ecommerce Brasil.
Let's go?
Micro-influencers
Some time ago, influencers appeared in the world nurses email list as a marketing trend, both to reach specific and engaged audiences, and to spread messages with authority to a portion of the available audience.
This still holds true, given that YouTubers are dominating open TV advertisements and, on their social media profiles, what we see most are advertising reports.
However, if you want to boost your strategy without spending a lot, and generate good results, a trend for 2019 is to use micro-influencers .
In practice, they are influencers with the power of persuasion for a specific audience, but with one important factor: their follower base is small.
But after all, what is the advantage of this?
small but super engaged base;
lower investment;
chance of long-term branding with influencers (since big ones are expensive and long-term strategies may be unfeasible).
One success story that I admire is the Piores Gamers do Mundo channel. This is a YouTube channel with almost 500 thousand subscribers, highly engaged, focused on the most famous games in the world, but with a humorous twist for the audience.
Something that Sportv and ESPN are running after and still haven't managed to fit in...
Although it is not the most famous gaming channel on YouTube, it receives a lot of advertisements and content sponsorships, as it has a close relationship with the public and its own language, which is very popular with the market and probably yields results.
Another brand that works well with influencers and even competes with some of them outside of Brazil is Sephora. Let's take a look at one of their cases?