Salesforce high velocity sales: how to easily empower your sales team

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In today’s hyper-connected world, it’s only natural that sales processes have shifted from physical spaces to the online environment. In fact, Gartner research revealed that virtual sales roles are growing 15 times faster than field sales roles.

However, as virtual sales grow exponentially, so do concerns about making them more productive. According to Salesforce’s State of Sales report, a virtual sales rep only spends 32% of their workday selling. The rest of the time is spent researching information, recording notes, deciding which prospects to call, and preparing for the next call. They also have to switch between up to six different tools to get their job done.

This reality, in addition to being highly costly for a company, negatively influences the productivity of salespeople. To solve this problem, Salesforce, at the forefront of modern business technology, developed an optimized solution to ensure and enable sales representatives to focus on what they do best: selling.

What is High Velocity Sales in Salesforce?
Salesforce High Velocity Selling is a Sales Cloud solution germany whatsapp lead designed to accelerate and scale the sales process. This solution is currently being renamed to Sales Engagement. This renaming is intended to bring High Velocity Selling tools together with other Salesforce marketing and service tools.

Seen this way, Sales Engagement ensures that every customer interaction is leveraged on a single platform. It can be considered as an extension of CRM used to optimize Salesforce's native capabilities.

Sales Engagement platforms are in high demand. In fact, according to Gartner, 92% of companies classify these platforms as critical to the success of their teams. Other statistics that demonstrate their importance:

87% of companies have adopted a sales engagement platform.
Sales engagement platforms are the highest-rated technology in terms of positive ROI.
Sales Commitment - Technologies used
Data source:Gartner.com.
After reviewing this data, it is worth asking, how does High Velocity Sales help your sales team? To answer this, we must necessarily dedicate a section to its functionalities.

High Velocity Sales Features
High Velocity Sales functions can be divided into two broad areas:

Integration of external data used during the sales process: for example, email, company information, Google searches, relationship maps, social networks such as LinkedIn, among others.
Automating manual tasks: sending emails, entering data into Salesforce, or displaying smart commands.
To be more specific, its main functionalities are:

Sales Cadence: Provides sales reps with the best steps to take to get a prospect through the sales cycle. Sales cadences are processes that are outlined to agents to empower repeatable and scalable best practices. It is one of the most successful sales tactics and ensures repeatable success.
High Velocity Sales - Sales Cadence
Source:Salesforce.com.
Work Queue: Streamline sales reps’ work with an automated list of prioritized tasks within the Lightning Sales Console. Provide visibility into lead scoring and engagement, telling salespeople exactly what to do next with each customer.
High Velocity Sales - Work Queue
Source:Trailhead.com
Conversation Insights with Einstein: Provides sales reps with insights into their customers by processing existing audio and recordings. Salespeople can play back conversation recordings to gain insights into products, keywords, pricing discussions, competitor mentions, and more.
High Speed ​​Sales - Voice Call
Source:Salesforce.com.
Activity Capture with Einstein: Empower your sales team to get smarter by ensuring maximum email utilization through Einstein recommendations and clear visibility in Salesforce.
Salesforce Inbox: Provides a highly integrated experience, strengthening your virtual connections through synchronized communication, calendar scheduling, and Einstein-powered data.
Sales Dialer: Streamline your use of technology and automatically link calls to records with integrated telephony directly into the Salesforce platform. Increase productivity with direct click-to-call, automatic call logging, and many other features that help salespeople focus on selling. This solution is available for purchase at an additional cost.
Lightning Sales Console: Provides a unified and intuitive sales experience. Sales reps now have everything they need to do their jobs on one screen. This includes tracking leads, evaluating companies, identifying key contacts, and more.