Appier: Using AI technology to achieve smarter omni-channel marketing
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.
A customer data platform is a software solution that combines data from various sources to create a comprehensive data and profile profile for each customer. A comprehensive data perspective allows marketers to gain an in-depth understanding of customer behavior and preferences.
The role of customer data platform (CDP) in digital marketing
CDP serves as a central repository of customer data, collecting information from a variety of sources such as websites, mobile apps, social media and email campaigns. By integrating this data, CDP enables marketers to:
Create a personalized experience
Improve customer segmentation
Improve targeting and remarketing effectiveness
Optimize marketing campaigns
Measure and analyze customer interactions more argentina phone number data effectively
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Key benefits of using a Customer Data Platform (CDP)
Unified customer perspective
CDPs provide a 360-degree view of each customer, allowing marketers to understand their journey across every touchpoint.
Data integration and flexibility
Modern CDPs can seamlessly integrate data from multiple sources, including cloud databases, online and offline sales pipelines, and external platforms.
Instant insights and predictions
Advanced CDPs leverage AI and machine learning to provide instant predictions about customer behavior, enabling marketers to take proactive action.