They don't think in terms of content marketer. Structure is not important. Everything revolves around culture and is the starting point of their content. In my opinion the most interesting way of content marketing and good for relationships in the long term. Everything goes more naturally. And that makes it easier, more fun and more reliable.
Innovation, immigration and content
To top it all off, positive whirlwind Lazar Dzamic comes along. It was not without reason that this man was the head of Google Zoo. He draws a parallel between his background as an immigrant, innovation and content. For example, Lazar says: “We have to adopt the immigration mindset.” A mindset in which you are always curious about the unknown. Whatever is around the corner, you just have to know what is going on there. “ Always take a peak ,” he calls it.
He was a journalist, a managing consultant and was in the right place at the right time when he turned 39. He went into web marketing. He read everything about it and became a digital strategist. Before he knew it, he was at Google Zoo in London. Do you know why it's called that? Because the very first video ever put on YouTube was of a guy at the zoo talking about the elephants.
For an immigrant, every situation is a fiction that he has to learn to decipher. Learning to live and experience a new story every time. And that's how it works with innovation. Innovation takes you to a new, strange place every time. Where you don't know how people will behave or how they will react. That's why the question why is so extremely important. Why do we do what we do and what is the purpose of that?
For an immigrant, every situation is a fiction that he must learn to decipher. And that's how it works with innovation.
This is equally true for content marketing. If you have the why question clear, the how will fall into place. Just like everything falls into place when you build a company from a certain culture, like at Wörner. The trick is to hire people with exactly the same mindset as the company and who fit perfectly into the culture.
And let them fail. What is the definition of the uk whatsapp number word failure? Try, learn and try again. Failure is good. It takes you further. As long as you name what happens, what you see, what you feel and experience. Then you make it tangible. Dive into The Matrix, suck in all the data and come out with fantastic stories. If you don't just dive into anything, you can't innovate either.
us enough insights that consumers do not always act rationally. Psychology has provided more and more evidence for this since the 80s and 90s. However, these psychological insights are still not always applied within marketing and sales departments. In this article I want to give you insight into some groundbreaking research from economic and consumer psychology and I will tell you about the practical application.
A good example that shows that people do not always act rationally when it comes to money is the Ultimatum Bargaining Game . This is a game with two players in which one of the two divides money (say 10 euros). The other player has the choice to accept or reject the amount offered. If the offer is accepted, the money is divided as offered. If the offer is rejected, neither player gets anything.