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understanding intercultural dynamics. Here are some that will need to be considered when translating marketing: The historical context A company seeking to expand where there are sensitive cultural dynamics must take into account, in all its translations, possible errors of interpretation. In order to avoid these errors of interpretation that result from the translation, the best thing to do is to hire a native speaker to assist with the translation.

READ ALSO Translation in the Supply Chain field e pakistan b2b leads Translated is at your service This way you will ensure that all your content will be translated in an appropriate context. Taboo subjects Another example of understanding cross-cultural dynamics is the study of topics and themes that are considered taboo by the audience. They may depend on religion, political climate, or even gender dynamics of the country. If your company translates directly from one topic to another without considering the population, then you risk causing more damage, even if you had good intentions to begin with. Imagine your audience perceives you as one of those brands that doesn't pay attention to their sensitivity and intercultural dynamics.

In this case, he may categorize your solely on profit, and not on its customer relationship. Engaging a foreign test audience allows you to recognize the quality of your communication and its reception by a different culture. Linguistics Language use is crucial when looking to expand into new markets . You may be in a country where certain words have different meanings depending on the context in which they are used. Improper use of words, grammar, punctuation or syntax can lead to offensive or even inconsiderate messages. These language barriers make communication with the public more difficult.