5 Types of Schema Markup

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We see standard metrics:

Visits or clicks on ads - in general, it's the same thing.
Applications. An application is any request left by a client to our company. This could be filling out a form on the website, it could be a call, it could be a request via chat, it could be a request via a callback form. That is, in general, all channels that can now be used to communicate with clients are taken into account here. That is, an application is a client's request that we have recorded.
Next, accordingly, we can calculate the conversion of the application, that is, naturally, in percentage terms, and expenses.
This is a standard report that web analytics shows.


Let's see why it's not enough


First, for this I will immediately go to the report settings


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We see the report settings window. Here, at the top, the hierarchy is presented. We can define the number of levels and the data that is on these levels. That is, we can change them.

In particular, if we are talking about Yandex.Direct, the first level will be the Yandex.Direct advertising channel itself, then there will be advertising platforms. Yandex has two of them, as we know, these are search and YAN. Then there will be advertising campaigns, ad groups, keywords, and user queries.


Now we go to the speaker settings


Here we see on the left side the indicators that are in the ROISTAT service. There are probably cyprus whatsapp number database more than forty of them now. We pull some indicators from external sources, from the CRM system and from advertising channels. We calculate some indicators within our service.



To understand where the indicator comes from, you can click on the “?” sign.

d here will be a description. That is, if this is an indicator that we take from the outside, then, strictly speaking, it is written about it.
If this is, for example, sales conversion, then we will see the formula