Content Marketing Metrics

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When monitoring content marketing KPIs to focus on:

Content engagement rates, for example, the average time a reader spends on your blog post page
Lead generation by content type, for example, comparing product registrations via white papers vs. webinars
Attributing content to conversions, for example, tracking how many customers first downloaded your eBook before signing up for a free trial, showing how top-of-funnel content supports conversion pathways
Share of voice in your industry by tracking the percentage of online mentions of your brand compared to competitors to assess your visibility and influence
Analyzing these KPIs helps you refine your content creation and distribution strategies, ensuring that vp hr email list resources are allocated to the most effective content types and channels.

Digital marketing metrics
Evaluate your online presence with these crucial indicators:

Website traffic (by source)
Conversion rates
Bounce rates
Average session duration
Knowing your traffic sources helps you hone channel strategies and allocate resources effectively across all digital platforms. It can even help you improve website design, content, and user experience.

Social Media Metrics
Measure the performance of your social networks:

Engagement rate by platform
Follower growth rate
Social media conversion rate
Share of voice compared to competitors
These metrics help you understand brand perception and audience engagement across platforms, identifying which platforms work best for your brand and what content resonates with your audience.