Appropriate discount incentives can make consumers feel "good value for money". In the future, how to use discounts in a timely manner to stimulate consumption during festivals will be the key to brand sprint and continued sales!
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Figure 3: The conversion strategies and results of hesitant customers of Clarins, a beauty care brand, before, during and after shopping festivals
After the festive promotions are over, brands must think about their belize phone number data next steps if they want to ensure continued profits and sustainable operations in the future. First of all, brands can start with new mailing list contacts, social media fans, or consumers who have left future contact information in other forms during the festival period, allowing marketers to be creative and think about how to attract people who have visited or visited the site during the festival period. Consumers who consume continue to interact with brands.
Social media provides a channel for instant interaction, but it also increases the complexity of interaction. Nowadays, brands no longer need to worry about how to reach their audiences, but must rack their brains to think about how to attract and continue to interact with their audiences in the ever-changing world of social media without boring them.
No consumer wants to see brands posting ads on social media; on the contrary, consumers like to play mini-games with brands online or watch behind-the-scenes footage of product production. Conversational marketing tools have greatly increased the convenience of such online interactions for marketers, making interesting interactions one of the experience elements that consumers look forward to when shopping online.
For example, a German car brand combines the advantages of social communication software and uses conversational solutions to turn Messenger and official LINE accounts into micro-CRM platforms to provide the latest event information, appointment test drive services and fun interactions to communicate with car owners or potential consumers. When the car owner turns on the smart question and answer service, the mobile assistant will actively predict the driving mileage and maintenance due date, send reminders in advance about the return time to the factory, and make online maintenance appointments. On the other hand, the brand can also conduct more personalized communication through the interaction between car owners and Messenger and LINE, combined with the official website and offline maintenance shop information.