Features included in DXP

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Next, we will explain the functions of DXP. The first thing to remember here is that DXP is a solution that is an advanced version of CMS (Content Management System) and WEM (Web Experience Management). Therefore, there are many areas where DXP functions overlap with CMS and WEM functions.

For example, a CMS's primary function is to provide a foundation for maintaining and delivering content. A WEM adds functionality to that CMS foundation to help deliver web-based experiences, such as publishing content to web browsers and mobile apps. A DXP then extends the capabilities of the CMS or WEM to more diverse digital environments, controlling the efficient or automated flow of content that drives business outcomes.


Due to these characteristics, a DXP mainly has the following functions:

CMS function:
Controls the management, editing, and distribution of content across multiple channels.
Security and compliance features:
Safeguards individual content and data by providing access authentication and other measures.
Asset Management
Store and manage all your digital assets overseas chinese in canada data regardless of channel or data format.
E-commerce
Provides interfaces for e-commerce, inventory management and processing, automated actions, etc.
Customer Engagement Management:
Consistently manage and track customer information throughout the entire customer journey.

Enables omnichannel cross-channel automation and customer experiences.
Data integration and analysis:
Integrate data across channels and provide insights using AI machine learning.
What DXP can achieve and its benefits
Next, we will explain what can be achieved with a DXP and what benefits companies can gain from it.


Data unification and analysis
DXP can integrate and manage data from all channels, allowing companies to fully utilize the data collected from each customer touchpoint to perform data analysis and effectively obtain customer information and other insights that are useful for the business.