E-commerce is here to stay. It is one of the activities with the greatest potential for the future and that is why professionals specialising in online sales , such as e-commerce managers, are faced with countless job opportunities. Do you want to know how to get a job in this field? Below are the profiles, skills and salaries of e-commerce managers.
Online sales have been experiencing an exponential increase for more than a decade, with the pandemic being the great turning point that completely boosted e -commerce . So much so that today the turnover from commercial activity through websites and digital platforms exceeds 2.8 billion euros and it is expected that throughout 2024 this figure will exceed 3.3 billion euros.
These are data collected by Statista, which indicates that electronics, fashion and food and drink take the lion's share of the pie, especially the first two activities. In the face of such a dance of numbers, how can we not surrender to the evidence? How can we ignore that the Internet is a business avenue that, applied strategically, can bring peru whatsapp data many benefits to companies? As more and more companies, organizations and brands are aware of this, more and more attention is being paid to electronic commerce and that is where professional profiles as coveted as that of the ecommerce manager have emerged , a figure that we will discuss below.
What are your duties? What tasks do you perform? What is your salary? And the most interesting thing is… How can you make a career as an online sales manager ?
What is an Ecommerce Manager?
The key question to be able to explain what the online sales manager in a company is and what he or she exactly does is to answer: what is an ecommerce manager ?
Professional responsible for managing the e-commerce division .
Control the online sales process , from how to attract customers to the channels and media to use to reach them, logistics and after-sales service.
It is a management profile that must have a complete and global vision of the area and of all the phases that comprise it.
Depending on the size of the company, they usually have a team of people in charge, each of them specialized in an area. Marketing and communication , development and/or improvement of products/services, customer service, after-sales service, logistics…
These are people who, from their position, have to configure and develop strategies to obtain the desired ROI (return on investment). The objective is to attract users, retain them and advance the bottom line, sales and business visibility.
Salary of an Ecommerce Manager
The e-commerce manager in companies is a professional profile that is especially in demand in the current business and economic context. This role depends largely on the size of the organization and the volume of sales it handles, key aspects when determining the average salary of an e-commerce manager . These are two of the points. Together, these variables influence the salary that an e-commerce manager usually receives:
Company size
Volume of business generated
City/capital where the brand is located
Work team in charge
Performance at national and/or international level
This determines whether the salary is one way or the other. According to the Randstad Salary Trends Report, the average salary of an ecommerce manager is between 45,000 and 78,000 euros gross per year. This study highlights that cities such as Madrid and Bilbao have the highest salaries, while in cities such as Malaga these are considerably lower.