Analysis of high-performing content

[rakhirhif8963]

Obviously, not every customer will participate in your survey. To increase participation, it is important to keep surveys short and simple, as this is easier on the customer. Examples of questions you can ask: Why are they visiting your site? Were they able to find what they needed? What difficulties did they have navigating your site?

2. A/B Testing
A/B testing can be used to test the effectiveness of things like web page design elements and copywriting. A/B testing involves publishing two versions of the same piece of content to test the differences. One version is made available to half of your site visitors, and the other version is made available to the other half. At the end of a set period, you’ll see which version is more effective at generating conversions.

Check out the version below, where Humana made a small change to the call-to-action banner on their website. Changing just the button helped increase clicks by 192%.



There are many different types of software that ebay phone number data can use for A/B testing. If you are building a business app, you might choose something like Apptimize. Using A/B testing software will make it easier for you to design and implement tests, as well as collect valuable data that will help you make conversions.

The great thing about investing in content for SEO and conversion rate optimization is that you can see what works and what doesn’t. Some questions to ask yourself about your content:

How do users get to your site? Are some ads or links more effective than others?
What parts of your site do users interact with most?
When do visitors leave the site? Is there a particular stage in the sales funnel where a large percentage of visitors leave?
What is the demographic of your visitors? How old are they? Where are they from? Are they the kind of customers you are looking for?
What devices do people use to access your site? What percentage of people use mobile devices to access your site compared to those who use computers?
SEMrush offers a Traffic Analytics Tool that can help you answer some of these questions. For specific URLs, you can learn more about your specific visitors and how long people stay on your page, which can help you decide if there's a high chance of specific conversions on the page.