From the outset, Get Color's mission was clear: to scale by acquiring high-value gamers with specific interests through innovative creative and inventory strategies. The campaign was a testament to the art of precision, with a primary goal of gradually reducing CPI and reaching an impressive 40% of D7 ROAS within the critical 4 weeks following the game's launch.
The Blueprint for Triumph: Creative Localization Strategies according Regional Nuances
The Get Color campaign unveiled a treasure trove of insights that reshaped the gaming landscape. It highlighted the harmonious preferences of gamers in the US & DE and JP & KR for creatives. In the US and DE, the 1280 X 720 video combined with a download button emerged as a superstar, generating the highest impressions.
Meanwhile, ads with a "Play free" copy and a color-changing bosnia and herzegovina phone number data animation tab drove great app installations. For the users in KR and JP, the use of gradient color elements combined with a call-to-action tab proved most effective in driving CVR. Through those creative insights from each region, the Get Color kept iterating creative localization strategies to interact with international users.
Insights That Powered Success: Inventory Strategies Tailoring to High-Value Users
User demographics played a pivotal role in identifying high-value users' persona, shaping the campaign's success. Based on inventory analysis, gamers with an affinity for reading news contributed significantly to overall traffic. Even more surprising was that gamers caring about pregnancy-related topics generated the highest in-app purchases per person, manifesting pregnant users' high needs for playing hyper casual games.
Additionally, with AIQUA in action, F・O・International introduced personalized push notifications based on customer actions, delivering remarkable results – a 90% open rate and an impressive 2.5X increase in CTR. Through these AI-driven recommendations and approaches for engagement, F・O・International not only enhanced user experience but also significantly improved engagement and, most importantly, drove conversions effectively.