The step-by-step process of a communication plan starts with a thorough and complete understanding of the brand's situation, so you have to start with that aspect. An introspective analysis of the sector in which it operates, the competition , business figures in that field, how the company is doing. Having said that, this is how I could outline how to develop an effective communication plan for all types of companies.
Analyze the economic and business context of the brand : competition, key factors in the sector, potential customer profile.
Company analysis . Examination of conscience to know where we are starting from and where we are now.
Establish objectives with the communication plan : from making the brand more recognizable to the audience better identifying corporate values, campaigns for the launch of new products/services, dealing with a business reputation crisis, how to manage the presence on social networks... A multitude of aspects can be worked on with a well-focused strategic communication plan.
Defining the target audience: current audience, potential users and, based on them, their tastes, preferences, needs, the places they move through, devising strategies that will win their budget.
Establish resources and budgets . This is a starting point, as everything else can be based on this.
Determine the type of messages to be sent .
Study communication channels that will be used for certain turkey whatsapp data ituations or for certain types of users. Each one of them has its own idiosyncrasies, formulas to address that audience, formats that best connect with it, among other details.
Generate a calendar of actions . Dates of campaigns and these must include the resources to be used, what part of the budget is allocated and important details for success.
Evaluating results . This should be a maxim in any strategy developed within a business. The case of the communication plan is no exception. On the contrary. It is essential to evaluate, a posteriori, the results and how to improve in future initiatives.
How to create a communication plan for a company
Why is a business communication plan important?
In a context in which communication is global, democratic and there are more and more channels of communication and interaction between people, users and brands, having a business communication plan becomes essential. As mentioned in the paragraphs above, it is impossible to control what is said about a company on networks and platforms, hence we must be prepared to face what may come. The best thing is prevention and in this case it can be done by taking control of what we want to be said about us, what values the business seeks to identify itself with and what values are associated with the company.
Investing economic and human resources in developing a communication plan is a sure success and that is why special emphasis is placed on this in training proposals such as the Master in Corporate Communication & Brand Management . This is a key piece, the area of communication within corporations, in terms of medium and long-term business projection, since the image of a company has a significant impact on sales and, therefore, on the balance sheet at the end of the year.