Digital marketing has clearly been established as a vital part of contemporary commerce. Yet many businesses don’t fully utilise the unique advantages of digital promotion. Here are three examples of brilliant ad campaigns that provide us with lessons in how to maximise the potential of digital marketing.
The Man Your Man Could Smell Like
Old Spice’s advertising campaign ‘Smell Like a Man, Man,’ produced by their advertising romania phone number library agency Wieden + Kennedy, was an immediate success from its very first video. However, what really cemented the ad as a cultural phenomenon and prolonged its effectiveness, was their experiment in real-time branding. The team set out to create personalised video responses to social media comments.
In July 2010, this was unprecedented. Brand Manager, James Moorhead explained: “The entire team was blown away with it, as no one had ever seen anything like it and we weren’t sure how it could be pulled off.”
The creative team managed to post 186 video responses in around two and a half days of production, with some clips being turned around within 10 to 15 minutes. The team responded to both high profile celebrities and everyday viewers. By day two, Old Spice claimed 8 of the top 11 most popular videos online.
3 Brilliant Digital Ad Campaigns and Their Lessons
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