3. Difficulty in measuring effectiveness

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Many users tend to ignore display ads, especially on mobile devices. This is called banner blindness, and advertisers must develop creatives that stand out from the crowd.
2. High competition
Popular platforms have a huge number of advertisers, which leads to high competition. This can make the auction process expensive, especially for popular and profitable niches.
Despite the availability of various tools to track results, many advertisers face kenya consumer mobile number list difficulties in assessing the real return on investment. Results can be complicated by various factors, such as multi-channel interactions.
How to Create an Effective Display Advertising Campaign
1. Define your target audience
Understanding your target audience is the first and most important thing. Do your research to find out who your customers are, what their interests and behavior are. This will help you target and create a relevant ad.
2. Set clear goals
Determine what you want to achieve with display advertising. Do you want to increase sales, drive traffic to your website, or build brand awareness? Having clear goals will help you focus your efforts and measure success.
3. Create creative ads