Marketing and Sales Alignment or sales team enablement are new trends that also seek to empower the sales team with tools, information, training, etc.
Technology will help, but the important thing is to taiwan telegram group link create meeting points with value between people in Marketing, Sales, Customer Service, etc.
A B2B sales strategy needs both to convince. Without a doubt.
Very long omnichannel process
We have made this clear in the previous points. There are countless points of contact between the supplier and the potential client until the relationship is established.
Even more so with the digital explosion, which has multiplied the points of contact. Each point of contact responds to a specific moment and channel, as well as a different need for information.