This perception is justified, as Mercedes-Benz vehicles are typically more expensive than many competitors. The brand’s dedication to luxury, advanced engineering, and high-quality materials comes at a cost that is passed on to the consumer. Despite this, the perception of Mercedes-Benz as a brand for affluent individuals inadvertently alienates a significant segment of potential middle-income customers. This demographic may turn to competitors that offer more affordable luxury alternatives, such as BMW or Audi, which often offer similar features at a slightly lower price.
This exclusivity in pricing strategy limits Mercedes-Benz's market share. It poses a significant belgium mobile phone number list challenge when entering and expanding into price-sensitive markets or with a lower average income level. Limited presence in the electric vehicle (EV) market Despite advances in electric mobility, Mercedes-Benz has found itself playing catch-up in the emerging electric vehicle (EV) industry. As the global auto industry shifts toward sustainable energy solutions, Mercedes-Benz’s late entry into this space has proven to be a glaring weakness.
automakers like Volkswagen have invested heavily in EVs and built robust product lines, Mercedes-Benz has been comparatively slower to establish a significant base. Its EQ brand, Mercedes-Benz’s electric sub-brand, has only recently begun expanding its lineup. While the company has announced ambitious plans to electrify its portfolio, the limited range of EV offerings is hampering the brand’s market penetration in the eco-conscious consumer segment.