Aha, we see that traffic has grown only in Google, and in Yandex it is even falling a little. Everything is not so rosy. To make the picture complete, we need to look at the same period, but for the past year.
Comparison of periods
Comparison of periods
Here we can already clearly see several things:
Yandex has fallen by about 20% this year.
Google grew by 320% over the period.
The decline is seasonal, but Google's growth is out of trend
It turns out that the SEO specialist did a good job on Google, but his actions resulted in a drop in Yandex. Now the client will clearly understand that the growth of his project is due to Google "shooting up", and if the positions there fall, the traffic will be worse than a year ago.
that the site has problems in Yandex.
But the chart is not the only thing that needs to be shown to the client. What about the positions?
You must lead each client in a special position exploring the social and economic impact of chinese canadians in canada service , otherwise how will you understand whether you are growing or not, because even search traffic can be based on vital (brand) queries.
Positions can also be viewed in several sections. The simplest is for the previous period:
Positions for one period
Positions for one period
Or, for several periods, to understand the general dynamics:
Long term positions
Long term positions
So we see that although the site has been through storms in different directions, overall its positions have grown significantly in recent months.
Well, the last thing you can brag about is conversions. To do this, you need to set up goals and rely on this data. Show the client whether the target traffic is growing and if not, then suggest the reason for the drop.
Conversions
Conversions
If you show the client all this data, he will not have any questions and he will clearly see where his site is heading and what you have been able to achieve.
Even if the dynamics on the charts are negative, explain to the client why this happened. SEO is a complex service, where there are hundreds of factors beyond the control of the SEO specialist. Maybe it's not the season now or the world is hit by another wave of the pandemic? Maybe the demand for his service has simply fallen or he forgot to pay for hosting and the site has been down for a week.
Even if the specialist himself is to blame, it's okay. We constantly have to conduct SEO experiments and not all of them are successful. The main thing is how it all works out in the long term. If there is growth, then everything is fine.
This is an honest graph showing
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