Step 4. Create quality selling content

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video reviews, examples of product use.
Transparent, up-to-date prices. Indication of possible payment options and discounts.
Licenses, certificates.
Clearly stated terms of delivery, return of goods and warranty obligations.


One of our clients. Delivery conditions are on a separate page

Step 2. Working with reviews and ratings

Reviews are one of the marketing tools that work on audience loyalty, which in turn affects search results. How to work with feedback:

Encourage customers to leave reviews on your site and on third-party platforms (e.g. Yandex.Market, Google My Business). They can be in text format, photos or videos, which adds trust and credibility. And it’s even better to use independent platforms like IRecommend.ru or Otzovik.com.
Respond to all comments. Positive feedback can be thanked and the main points that customers especially appreciate can be emphasized. Respond to criticism constructively and kindly - this way you will show concern for customers and resolve possible misunderstandings.
Enable ratings on the product page. Allow customers to leave ratings directly on the product or service pages. The higher the overall rating and the more positive reviews, the more trust in the site bolivia whatsapp number database and the higher the chance of improving positions in search engines.
People appreciate sincerity, so avoid boilerplate phrases. Every review is a chance to communicate with the person you are selling to. Personalized responses, addressing by name, or mentioning details make the communication lively and natural.

Step 3: Optimize Contact Information

Contacts are the foundation of trust. Complete and accurate contact information reassures users that they are dealing with a real business, ready to communicate and support.

How to optimize contacts:

Provide a full address. Include the postcode, city, street, and house. If you have an office, add the floor or room number. Put a mark on the map so users can easily find you.
Provide multiple communication channels. Add a phone number, email, but also messengers (Whatsapp, Viber, Telegram, VK). Customers prefer different ways of communication, and the availability of contact options will show your willingness to respond.


We have listed our messengers in the footer of the site, and on the right you can write to us in Whatsapp

Make sure that the contacts are the same everywhere. All data on the website, in social networks, in catalogues and other platforms should be the same. If the address or phone number is different, there will be doubts about the integrity.
Provide business hours. Write specific hours when you can contact us, and stick to them. Clients will know when they can expect a response, and search engines will take this into account as an indicator of reliability.
All this allows a potential buyer to make a decision faster and, if choosing in the future, to place a bet on your site. This way, he will become a regular customer, which is what any entrepreneur strives for.