The engagement rate is most often calculated using the formula: the sum of all reactions/total number of subscribers

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organic and paid reach;
number of subscriptions and unsubscriptions;
community audience growth rate ;
number of views;
average response time ;
user activity (likes, comments) and distribution coefficient (frequency of reposts);
The CTR (Click-Through Rate) conversion rate shows how effective and relevant the advertisement is to the audience it is shown to;
cost per click on an advertisement CPC (cost per click) in advertising;
cost of leads — an indicator that shows the effectiveness of the SMM specialist's efforts: how many people went to the site and turned into interested potential clients. Their number can be estimated by the mexico mobile phone numbers database statistics of transitions in Yandex.Metrica and Google Analytics or by UTM tags of campaigns.
What to do
Improve your skills in monitoring metrics used in social media advertising with the course “Social Media Advertising for Your Business” .
If you are not afraid of the English language, take a free and very detailed course on SMM with Neil Shaffer .
5. Basic knowledge of SEO
For full SEO optimization, there are specialists, and we wrote about what they should know and be able to do. However, a basic understanding of SEO principles will be useful for an SMM specialist to work effectively.

The profile in social networks is indexed. To increase the visibility of the brand on the network, it is necessary to correctly fill in the information about the account owner. Posting interesting content that attracts the attention of the audience increases the reach and likelihood of reposts on third-party resources with a link to the source, which directly affects SEO. In order for materials to rank well in search engine results, it is important to create content that is useful and interesting for the user, and organically optimize it for SEO needs.