What are the manufacturing industry?

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As mentioned above, the barriers to promoting digital marketing in the manufacturing industry are larger than you might imagine, and they are not easy to overcome. However, if you can overcome them, creating new customers through digital marketing is not a dream, as many other industries have benefited from. So, what are the countermeasures?

Focus on improving CVR rather than attracting customers
In the B2B manufacturing industry, which deals with niche products, it is difficult to attract customers online in the first place. However, that doesn't mean that they are not searched for at all, and in many cases, there are a certain number of visitors to the website. So we change our perspective uses of physician database and work on "improving CVR (Conversion Rate)" rather than aiming to attract customers.

CVR means that the visitor takes the action we aim for, specifically, it is the rate (index) at which the action is taken , such as obtaining an " inquiry " application . CVR improvement measures are particularly effective when the number of searches is low, and if a 1% CVR is achieved on a website with 500 monthly visitors, five leads will be generated per month. This is 60 leads per year, so it's not a bad number. I'm sure you all understand that it takes a lot of effort to generate 60 leads.

Improving CVR can be a much more effective strategy than implementing SEO measures to pick up fewer searches and aim to make your web page appear at the top of search results, or placing ads tailored to users, such as listing ads.