What Your Small Business Can Do On Social Media Right Now

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Humans are experiencing this pandemic together, it's not just happening in this country or that country, it's happening everywhere. The universality of it all means you should be working hard to be as human as possible on your small businesses social media channels. Communicate how you're feeling, how this lockdown has impacted your business and what your fears are. Most target audiences and customer bases will appreciate a brand that is sharing its thoughts and feelings.

Don't Bury Your Head In The Sand
Current customers and potential ones aren't going to expect you to not at least acknowledge the current situation. Recognise the lockdown with a well thought out, heartfelt and most importantly, genuine, message from your brand. Go further if you like and share relevant information, that's up to you. If you're adapting your process then use this unique opportunity to explain how. Or, if canada phone number resource you're not able to sell a product, you can spend this time building relationships with potential customers, so that when things do go back to normal all that brand awareness will have paid off.

Stay Connected With Your Audience
Now is not the time to stop posting, ensure your social media is active, posting great content and responding to customer's direct messages. If you're still able to sell your products or services then be sure to communicate with your existing followers how they can do that, people during this time want to help small businesses, leverage this goodwill with effective messaging about how they can enjoy what you do, this clear understanding could be the difference between surviving or not.

Be Understanding And Empathetic
Be kind, offer help and support and understand that this is a really tough time for a lot of people, the online content you create for social media could have a real impact on your audience and potential customers. Park the hard sell and instead opt for a message of hope, care and positivity on social media. Think outside your own situation when doing brand awareness, it'll have the most impact long term, help create strong brand affinity and ideally have a huge impact on your bottom line in the future.