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Cross Listing Co., Ltd. provides advertising management consulting, including YouTube advertising. We propose optimal advertising plans based on the knowledge we have gained from advertising management in various industries and business formats, regardless of whether it is BtoC or BtoB.
⇒Click here to download the service introduction document

We have compiled everything about YouTube advertising in one document. A complete guide to YouTube advertising that will maximize your results. Download is free. ⇒Click here to download the explanatory document

YouTube Ad Submission Guidelines
The rule for submitting YouTube ads is that they must be uploaded to YouTube, so the submission standards are not strict, but the video length and other settings will vary depending on the video ad format.
Basically, as long as it follows YouTube's encoding rules, it can be used for video ads.

Video file formats MP4
Video Codec H.264
Audio Codec AAC-LC
resolution 2160px: 3840px × 2160px
1440px: 2560px × 1440px
1080px: 1920px × 1080px
720px: 1280px × 720px
480px: 854px × 480px
360px: 640px × 360px
240px: 426px × 240px
Aspect Ratio 16:9
Video length By ad format
Below are the specifications for each format.
The items that can be set vary depending on the type of ad, such as product-specific campaign goals.
Even if there is no limit to the length of the video itself, you need to be aware of the video composition according to the length of the format.

Skippable in-stream ads Non-skippable in-stream ads Bumper Advertisement In-feed video ads Outstream Ads
specification
Video duration
Recommended: 12-15 seconds
Min-Max: None-3 hours

Recommended: 12-15 seconds
Min-Max: None-15 seconds

Specified: 6 seconds
Min - Max: None - 6 seconds

Recommended: 15 seconds
Min-Max: None

Recommended: 15 seconds
Min-Max: None

setting
Available advertising goals Sales promotion
, Lead acquisition
, Website traffic
, Product and brand comparison
, Brand awareness and reach ･Comparative consideration of products and brands
･Brand awareness and reach - Brand awareness and reach
- Product and brand considerations ・Sales promotion
・
Website traffic
・Product and brand comparison
・Brand awareness and reach
・App promotion ･Brand awareness chile whatsapp number database and reach
･Product and brand consideration
Available Assets ・YouTube video URL
・Final page URL
・Display URL
・Companion banner (optional)
・Call-to-action button (optional)
・Ad headline (optional) ・YouTube video URL
・Channel name
・Thumbnail
・Ad headline (optional) ・YouTube video URL
・Final page URL
・Display URL
・Call-to-action button (optional)
・Ad headline
and description
\We have compiled a document on everything about YouTube advertising, including how to choose and use all 8 types/