Wide vs. narrow approach to your business social media marketing

[Joywtome231]

When you’re first getting your company off the ground and thinking about an online presence, it makes sense to want to be everywhere to spread your message as far as possible. However, the truth is that effective social media marketing doesn’t succeed just because you created a few business accounts and started posting to them. You need an actual strategy that works toward SMART goals, and then the time and consistency to follow through appropriately.

For a new business, it’s much better to take a narrow approach initially and focus on china mobile phone number resource managing one social media network well, rather than juggling too many accounts and being stretched too thin. Once you’re comfortable with the way the first network is performing and you’re able to automate it a bit, then move on to the next (and the next).

When you first launch a social media profile, you’ll need to:

Set SMART goals
Analyze data
Know the difference between vanity metrics and relevant ones
Have a solid understanding of your audience
Engage in social listening
Routinely run social media audits
Setup AND optimize your account
Build a strategy
Create a content calendar
Post consistently
Engage with your audience
Continually monitoring metrics and revamping when necessary
You can see how that’s more involved than simply throwing a few posts up when you feel like it and calling it a day. The fact is, rolling out a social media strategy that effectively markets your business is a lot of work. It’s why companies have entire departments dedicated to it.

Social media marketing only works as well as its strategy, so if the foundation isn’t there, the success you’re looking for isn’t either. The other thing you should be aware of is that social media marketing is a long-term strategy. It’s something that will pay off if you commit - but It won’t happen overnight.

Unless you have the staff and resources to dedicate a team to your social marketing, it’s best to start small with one channel and move to the next when you’re ready.