The holiday season happens to be a favorite time of the year for most people. Aside from it being a sentimental and magical time for families, it also tends to be a profitable time for businesses. According to Shopify, Thanksgiving, and Cyber Monday are said to be two of the biggest online shopping days in the year, while December is expected to outperform November by $7 billion.
These figures suggest that customers are ready to spend money during the holidays if the right products and services are presented to them. This is a golden opportunity for marketers to create more awareness and improve their bottom line in the process. However, to leave an unforgettable impression on customers during the holidays, you’ve got to be adequately prepared.
If you’re a marketer eager to make the most of the coming holidays, here are four tips that should help you effectively market to current and prospective customers during the holidays:
Get Extra Hands Onboard
Most businesses are likely going to increase their marketing efforts during the holidays, so as a result, you may have to put in overtime as a marketer. In practical scenarios, this could look like crafting more creative marketing denmark phone number resource campaigns, increasing social media engagement, and having more customer inquiries. To avoid your marketing team becoming overwhelmed, you could hire extra help in areas like customer service, sales, or social media management. However, it’s crucial that you hire the right talent and do so in a cost-effective way so that you make the best use of your resources.
Seeing as you already have to deal with the pressures that accompany holiday marketing, the last thing you want is to become overwhelmed with the task of hiring new staff. For this reason, take time out to prepare beforehand to make the hiring process less overwhelming. A simple but effective way to do this would be by making sure that when you post ads, your job descriptions are as detailed as possible. Another tip would be to meticulously screen applicants who respond to your ads by eliminating the ones who don’t meet your minimum requirements.
Once you do finally get extra hands-on board, be ready to provide intense training as soon as they start so that they hit the ground running. By offering them training, you’re also providing them with a growth opportunity, which Deloitte’s 2017 Human Capital Trends Report identified as one of the key factors in great employee experience. When you make the employee experience enjoyable for them, you could also see a better overall output. Another tip to improve productivity would be to consider giving your new hires a number of days off to refuel and enjoy the holidays.